The workshop featured Dr. Naser Shraim, IPSF An-Najah Supervisor; Dr. Firas Alnaser, Head of the Digital Marketing Department; Mr. Eyad Aqraa, Director of Student Affairs; and Dr. Mazen Dkaidek, Executive Director of Pharmix Co. Ltd. Faculty members, IPSF representatives, Pharmix staff, and a large audience of students and professionals also attended.

Dr. Shraim praised pharmacy students and IPSF for their efforts in enhancing students’ skills and adapting to digital transformation. He also acknowledged the Deanship of Student Affairs and Pharmix for their support and highlighted the success of the university’s pharmacy graduates in leading companies.

Mr. Aqraa emphasized the importance of student activities in education, urging students to engage in extracurricular opportunities to develop essential skills and build professional connections. He also underscored the growing significance of digital marketing in today’s job market.

Dr. Dkaidek commended An-Najah University and IPSF for their dedication to student development, reaffirming Pharmix’s commitment to fostering young talent. He highlighted the contributions of pharmacy graduates, including Saed Dkaidek, Jaafar Hashem, Mohammad Abu Shamat, and Yasmin Nasir, to the company’s success.

Sahar Qinnah, spokesperson for IPSF - An-Najah Chapter, stressed the significance of digital marketing in the pharmaceutical and healthcare sectors, while IPSF President Mufeeda Afifi reaffirmed the federation’s mission to bridge academic knowledge with job market demands through hands-on training and professional development.

This workshop reflects An-Najah University’s vision of fostering innovation and professional growth by strengthening collaborations between academia and industry, ensuring students are well-prepared for an increasingly digital world.