The Faculty of Pharmacy, in collaboration with the Faculty of Business and Communication, and in partnership with the Pharmacy Students Union at An-Najah National University and the Cosmetics and Skincare Association, organized an event on Wednesday, 22/4/2026, titled "The Future of Digital Marketing in the World of Cosmetics and Pharmacy."
The event focused on discussing the future of digital marketing in the cosmetics and pharmacy sectors, with emphasis on the rapid transformation in consumer communication and the growing role of digitalization in healthcare and beauty industries.
The panel discussion featured Dr. Firas Al-Nasr, Head of the Digital Marketing Department at the Faculty of Business and Communication, Dr. Nour Aslan, and Dr. Faten Amer, who provided scientific and applied insights related to current market trends and industry needs.
Dr. Faten Amer also presented the Master’s Program in Pharmaceutical Management and Marketing, highlighting its role in preparing students for modern career paths that integrate pharmacy, marketing, and management.
The importance of this event lies in bridging pharmaceutical sciences with digital marketing, reflecting the increasing demand for new skill sets in today’s job market. These include data analysis, digital marketing strategies, consumer behavior understanding, and effective communication through digital platforms. Such skills are essential for pharmacists and professionals in the cosmetics industry to adapt to rapid industry changes and make informed, evidence-based market decisions.
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